To support those who don’t have time for or are not participating in our 7-month learning programme, we have created a series of toolkits for online communication change-makers to use and learn from, at your own pace.
We have four available to download.
Why use our toolkits?
Our toolkits can be used by communication specialists, programme teams, and organisation leaders alike to make operations and practices more efficient and creative and to get more visible impact from your online communication work.
These toolkits are the same material we use in our flagship online learning programme, and formatted for PDF/ print. Our material is developed by our expert content team and peer-reviewed by technology, impact and content specialists in our sector. We update them every year to ensure they stay relevant.
Toolkit features
- Interesting, relevant and future-facing content, focused on local and global south contexts;
- Links to all content, resources and materials referenced;
- Note pages for annotation and brainstorming (download toolkit to use);
- Assignment/ task sheet to practice what you have learned
- Links to useful templates from our flagship programme.
Toolkit 1: Online Communication for Change
The words, media and stories we publish online and how we engage with our supporters creates pathways for action and change. In this toolkit, we work through how you can go about strategically aligning your online communication practices and impact with your organisation’s core purpose and goals. We help you envision your communication planning in a more integrated way, taking you through strategic and practical steps to help you distil your thinking, execute on your ideas, and get more support from your team.
→ Download Toolkit 1: Online communication for change
Toolkit 2: Understanding your Audiences
Audience research is a vital way for us to understand our people and respond to them with information and content – whether they are communities of ordinary people partaking in our programmes or services, donors, the press, government, partners or allies in the field. In this toolkit, we unpack the concepts of audience research and help you take a practical approach to doing your own audience research, to enhance the impact you have with your online communication.
→Download Toolkit 2: Understanding your audiences
Toolkit 3: Online Content Strategy
Engaging your audiences and helping them take steps towards new behaviours and ways of doing things depends much on your messaging and content strategies. In this toolkit we delve into narrative and content strategies that drive engagement and types of online content formats that work well for impact communication and digital advocacy. We also look at production and management methods that can boost your content production efficiencies.
→Download Toolkit 3: Online content strategy
Toolkit 4: Writing for Readers Online
Our words and writing need to inspire and amplify our vision, mobilise our audiences into action and create lasting social change. To achieve this, many of us need to step out of our organisational writing style, into the realm of social language, especially if we are using popular media channels like social media. In this toolkit we unpack simple writing techniques and SEO practices to help you create the best experience for your readers online, while still maintaining your brand and voice.
